Articles on: Getting Started

What is Variantify and how does it work?

Variantify is a Shopify app that allows you to display product variants (such as colors or sizes) as individual product cards in your store.


Instead of showing a single product with multiple variants, Variantify helps you showcase each variant separately, making it easier for customers to browse and discover your products.




What problem does Variantify solve?



By default, Shopify displays products at the product level, not at the variant level.

This can make browsing harder when products have many options.


Variantify solves this by:


  • Increasing product visibility
  • Improving browsing experience on collection pages
  • Helping customers discover available options faster
  • Reducing friction before reaching product pages





Where can variants be displayed?



Variantify allows you to display variants as individual products on:


  • Collection pages
  • Homepage featured collections
  • Search results pages



Each location can be configured independently.




Does Variantify change my products in Shopify admin?



No.

Variantify does not modify your products, variants, prices, inventory, or data in Shopify admin.


  • No products are duplicated
  • No variants are altered
  • No data is overwritten



Variantify only changes how products are displayed on the storefront.


You can safely install or uninstall the app at any time.




Do I need to edit my theme or write code?



No code is required.


Variantify works using Shopify’s native app embed and theme capabilities.


In most cases:


  • No theme editing is needed
  • No custom code is required



If you’re using a highly customized theme and notice an issue, our support team can help.




Is Variantify compatible with all Shopify themes?



Variantify works with most Shopify themes, including:


  • Shopify Online Store 2.0 themes
  • Popular themes like Dawn
  • Custom themes



If you encounter a compatibility issue:


  • Let us know via the chat
  • We’ll investigate and fix it as quickly as possible





Want to get started?



If you’re new to Variantify, we recommend reading:



Updated on: 03/02/2026

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